AIG Financial to rebrand itself

AIG Financial to rebrand itself | Business Insurance News, Analysis & Articles: "Looking to distance itself from the brand of its parent company, AIG Financial Advisors Inc. is rechristening itself as SagePoint Financial Inc.

Representatives affiliated with AIG Financial Advisors of Phoenix have been rankled by their association with the parent, American International Group Inc. of New York, whose brand has become practically toxic in the wake of its bailout by the federal government in September.

Despite efforts by other broker-dealers to recruit the 2,900 or so reps with AIG Financial Advisors, the advisors have been focusing on getting clients through the market drop, industry recruiters said.

'Reps are staying put and dealing with' the AIG brand, said Jodie Papike, vice president of Cross-Search, a Jamul, Calif., recruiting firm for independent reps and executives."